2018 see’s a sun rise above a new horizon as Jordan Rushby says a final farewell to the bike he road at the front end of the ThundersportGB 600 Elite championship for the past 3 years and steps onto a new German brand, BMW, to power his charge to the front of the GP1 class.
Stepping up in power brings its challenges, to be able to feel at home with a different turn of pace at every corner, but to switch manufacturer also brings an even bigger hurdle to leap with all new technology surrounding a well equipped BMW S1000RR.
It can take years to become accustomed to a new brand and build up all of the tools, equipment and experience for this new bike. This is why the first step of 2018 was to continue our off track work and locate a BMW retailer whom we could work alongside for this season and beyond.
It is well known that Jordan Rushby Racing consists of three generations of a strongly connected family. Our ethos remains a family orientated team that works together through all the challenges motorsport brings. So the challenge to find a premium BMW dealership with the same background and ethos to us was going to be a challenge, or would we find ourselves joining the ever growing corporate bandwagon?
Rising above all others, however, a fantastically well presented and brand new retailer site emerged. York’s newly built BMW premises, beating with the heart of a family run business established in 1981 and keeping to its roots through its growth over the last 37 years.
Barrie Robson Motorcycles sits in the midst of a wealth of new retailers and shopping complexes, but easily identifiable with their BMW logo sitting proudly on the freshly erected plinth overlooking Auster Road. We met the Head of Business Kevin Fairburn recently to discuss aligning Barrie Robson Motorcycles with Jordan Rushby Racing and it soon became clear that the histories and journeys, both sides have been on to date, mirror in more ways than one.
The positive result of unearthing our similarities leaves us with great pleasure to announce, for our 2018 season, we are proudly associated with Barrie Robson Motorcycles, Yorks official BMW Dealer. This year and beyond we will work closely with their fantastic team in York. This support and experience in BMW product will bring us much closer to the BMW brand and ensure Jordan has every tool at his disposal to achieve his best result possible.
Our partnership will see Jordan Rushby Racing present the Barrie Robson Motorcycles name throughout the year and provide strategic marketing support using Motorsport as a key activation in showcasing their BMW product range with Jordan as an ambassador for the brand and dealership.
Our first project this season will see us move our season launch event over to York to coincide with Barrie Robson Motorcycles Season launch where we will unveil our 2018 challenger live during the weekend of the 10th & 11th March. This two day event will see the team at Barrie Robson open the doors to previous and future customers to see all the latest offerings from the BMW brand whilst also getting a behind the scenes look at what goes on inside the workshop with a real access all areas showcase.
Jordan and the team will be on hand throughout the weekend to answer any questions relating to the upcoming 2018 championship challenge and showcase the difference between the road and race spec BMW S1000RR motorbikes.
We all of our partners, friends, family and followers will join us during this launch event to meet the team at our new partners fantastic new facility.